Did you know that bot fraud was predicted to take a $7.2 billion bite out of ad budgets in 2016? Simple malicious bots were originally created as command line scripts to download websites and pilfer content. Being “dumb,” they’re a dying breed. Today, advanced persistent bots (APMBs) fly under the radar of many existing security solutions and, as such, are much harder to identify and block than their predecessors.
In this session, we will review current malicious bot mitigation methodologies and their limitations, discuss the rise of APBs, in addition to their new threat vectors such as cookie harvesting, poisoning, and the enabling of malicious content injections that target websites. This session will also cover the use of self-optimizing, machine learning algorithms.
About the speaker:
Edward Roberts leads Product Marketing and has over twenty years experience in technology marketing. Previously he worked for Juniper Networks, heading up Product Marketing for the Counter Security team.